Gifting is an art and when done wrong, it can do more harm than good. If you’re planning a corporate gift package soon, avoid these common pitfalls:
1. Going Generic
Your clients receive dozens of items each year. What makes yours stand out? Avoid overly common gifts like mass-market mugs or pens without personal value or branding.
2. Ignoring Cultural and Religious Sensitivities
A well-meaning gift can quickly backfire if it’s culturally inappropriate. Always consider your recipient’s background and belief systems.
3. Underestimating Presentation
The packaging is the first impression. Invest in a presentation that matches the quality of your brand—luxury ribbon, custom notes, or branded boxes can go a long way.
4. Forgetting Functionality
No matter how beautiful a gift is, it should still be useful. Choose items your recipient will actually use (wireless notebooks, travel kits, desk organizers, etc.)
5. Not Partnering with a Professional
DIY gifting often leads to logistical chaos. Working with an experienced curator saves you time, ensures quality, and helps you impress with every box.
At Almonds and Treats, we help you avoid these mistakes and create gifts that reflect your values, build relationships, and keep your business top of mind.
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